June 2025 Issue
There seems to be an unspoken hum running under everything right now, a low-grade, full-body uneasiness.
The economy? Shaky.
Politics? Don’t even get me started.
The industry? Doing mental gymnastics to appear polished while privately wondering: what the hell is going on?
There’s a lot of smoke and mirrors out there. And for some reason, we’re still expected to be the face of calm and confidence while running businesses built on moving targets.
Contracts hang in limbo. Cash flow stalls. We’re totally tariff-ied.
If you’re having the urge to burn it all down - your business, your brand, your Instagram grid, you’re not alone.
This is the kind of uncertainty that rattles even the most resilient. Not because we’re fragile, but because we’re high achievers. The creative problem solvers with a backup plan for the backup plan and a pivot in our pocket.
But right now? It’s like swimming against the current in the “Gulf of Chaos.” And pretending you’re fine while spiraling out behind the scenes isn’t a strategy - it’s burnout.
Here’s the thing:
You don’t need to give up.
You need to fine-tune.
The businesses that make it through rough seas like this don’t fake it. They adjust the sails and sharpen their strategy, even when their confidence feels shaky. They find honest ways to keep showing up, not for the algorithm, but for themselves.
So no, you don’t need to jump ship. What you need is a refocused perspective and a plan built for now, not five years ago – you’re evolving.
If you’re tired of treading water and ready to move forward with clarity, you know where to find me.
