Top 5 Visual Content Wins for 💯 engagement!
Filled with lessons, relationships & jazz hand fun Engage Summits is a feast for your business soul! From the main stage to the main lobby, the visuals were on point at Engage!16. Here are EDITOR’S EDGE top picks on what won Visual Content. Take notes to #sharpenyourbrand in 2017!
We are big fans of .GIFs! They capture in three seconds exactly what you’re feeling with a dash of humor. We’re doubling down on it in 2017 as the best channel for getting your message across quickly and with impact. Like this one from Amber Harrison, used to create a bit of levity in the room during her talk. I think we can all relate here!
From PJ pants to pillows, emojis are on everything these days! Mindy Weiss showed us how she’s breaking down communication barriers with her team, replacing words with emojis. Not only is this effective but c’mon, it’s way more fun!
Tried and true, video is still a no brainer when it comes to relaying information. Think of it as a triple threat; your audience watches, listens and more easily understands your idea. From Amanda Allen’s informational Newlywish video, to Carley Roney’s #ImWithHer Hillary video shout-out and Carla Ten Eyck's inspirational personal project and many more, each video had us hooked.
All of the lights – and there were many! We danced with light up headphones at the silent disco, walked among Electrical Parade worthy Spanish moss trees, and gazed at the spinning “Tron” ballerinas at the gala. Like kittens on youtube, we humans are simply attracted to bright things and want to curiously interact with them. Such is the power of lights for turning a single moment into an “eye candy” experience.
You don’t become Sea Island Resort by chance. This Southern gem has been charming guests for over 88 years so it’s safe to say they know a thing or two about visual appeal. Drawing on it’s long history, The Cloister has created a hauntingly beautiful atmosphere that sends chills up your spine, in the best way possible. From its loooong hallways lined with classically painted portraits to it’s “Knights of the Round Table” lobby, the whole property tells a perfectly scripted brand story.
Mother Nature – the original Visual Content Creator. From kicking off the Welcome Party under brilliant constellations, waking up to Technicolor rainbows, and dashing through the lightning and rain at the dessert party, Mother Nature certainly put on a show for us this year. A reminder to stop and look around us for true inspiration.