Viewing entries tagged
Sharpen Your Brand

Comment

Falling in (and out of) Love with your Business

photo: Mark Shaw

photo: Mark Shaw

FALLIN’ IN (AND OUT OF) LOVE WITH YOUR BUSINESS? 

 

Let’s play True or False to find out…

 

1: Just the thought of marketing yourself and your business makes you throw up in your mouth a little bit: TRUE or FALSE?

2: You dream of a specific team of collaborators but don’t quite know how to connect with them: TRUE or FALSE?

3: When you look at your digital galleries, it’s a bit all over the place and even you aren’t sure what you’re selling: TRUE or FALSE?

4: You used to want to buy your clients a drink…now want to throw one in their face: TRUE or FALSE?

5: There’s a disconnect between how you envision your brand and how others see it: TRUE or FALSE? 

 

If you answered “True”
  to any of those questions, it’s time to
work through a few things.

 

Don’t sweat it; we all go through some emotional downs in our business (sometimes that leads to a side-hustle affair). Lucky for you, Editor’s Edge is a great relationship therapist. So just lay back (on our imaginary leather couch), read up and start fallin’ back in love with your brand.

WARD OFF NAUSEA: Authentic content is like ginger ale to ward off marketing queasiness. Create content that really connects with your ideal client and you’ll never have to bust out the barf bag again. 

PLAY THE FIELD (PROFESSIONALLY): Is there a special someone arranging flowers you have an Insta-crush on; or do you keep pinning images by the same art director? Reach out! Gush over how awesome they are (everyone loves a compliment) and propose a collaboration. It could be a match made in industry-heaven.

GET A (DIGITAL) FACELIFT: What you show is what you get. Sit down with Dr. 90210 to curate your perfect aesthetic. Giving your work a nip/tuck will make sure you’re keeping up with the (young) competition. 

EMBRACE EVOLVING RELATIONSHIPS: Your business isn’t as young as it used to be, you’ve outgrown a few things...like those clients who want everything to stay the same – including your rates! They say people come into your life for a reason, and you’re grateful for the support from your long-time clients, but you’ve got to keep moving forward. Be clear in communicating who your brand is and the type of work you're (currently) accepting; we bet they'll start taking you out for drinks. 

SEE YOURSELF MORE CLEARLY: Mirror, mirror on the wall…we all know how that tale ends. There’s no magic apple for this one, only honest feedback will wake you up and get you on the right path. Soon enough everyone will be seeing eye to eye with your brand clearly. 

It’s about falling back in love with your work. From embracing a new (leaner) look to finding your tribe, being true to your brand will take a sad song and make it better. Soon enough you'll be singing it from the rooftops!

Still wondering, “where is the love?”

 

We’ll help guide your search, 
just take a seat on our comfy couch.

Comment

Comment

Tips for Achieving Summer Work/Life Balance

Work/Life Balance (noun):

 

1. The idea that one can have a fun-filled summer and also get work done without sacrificing one for the other.

2. A mythical concept humans are trying to prove exists.
(see also: balancing act)

 

If work/life balance exists, where can we find it?
We’re hoping to crack that mystery this summer so we don’t spend the whole season in a FOMO-induced sadness. 

There has to be a way to squeeze in a client lunch date, rosé all day, post some witty Instagram captions, road trip with the family and catch a mother-effing spa day without losing our minds, right…right?
 We think yes!

But we know you solo-entrepreneurs out there...you don’t hit that out of office without feeling a little (or a lot) guilty. 
 

Repeat after us, “I deserve a vacation,”…say it out loud until you believe it. 

Okay fine, you might still check your phone from the pool but we know you can sneak in an oyster happy hour while keeping the hustle alive this summer. How? It’s all about setting yourself up for success; think proactively by creating an action plan and sticking to deadlines. 

If going at it alone is stressing your summer vibe, let us help you get back to zen. 

Staying inspired and hitting goals is kind of our thang and with some Creative Coaching we can collaborate to make it yours too! 

Just imagine, with a little no nonsense nudging from Editor’s Edge, you’ll be sure to catch that 8 AM yoga class and "nama-stay" on track with your to-do list too. 
 

We call that summer/life balance!

Hang on a sec, before heading off on that well deserved summer vacation, contact us so you can chill out guilt free!

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

Comment

QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

Comment

QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

Ahh... Spring Time!

Editor's Edge: Quiz

Mother Nature’s lovely reminder that it’s time for fresh things to bloom while... not-so-fresh things bid us farewell.

It’s as true for cherry blossoms as it is for business and we’re following suit this year - spring cleaning well beyond the linen closet to refresh our brand.

If you’re also looking to invigorate your business but not sure where to start, we’ve got a quiz for that!

Figure out what you need to keep, cut & contemplate before those May flowers start to bloom.

EDITOR’S EDGE: #sharpenyourbrand

With 1.8 billion images shared daily, do your brand's visuals rise above the digital chatter? Discover your visual voice with Editor’s Edge and make your brand heard loud & clear

Comment

Holy Crap, Rebranding is Hard!

Comment

Holy Crap, Rebranding is Hard!

HERE'S WHAT HAPPENED WHEN WE TOOK OUR OWN ADVICE...

In the spirit of "New Year, New You," we set a lofty goal to rebrand Editor's Edge, put ourselves in our client's shoes and felt the feels of this famously intense process.

We hunkered down, swallowed our own "honest but sweet" advice & are excited to finally share the new Editor's Edge with you!

Here’s a Cliffs Note of what we did:

 

✔️ Dumbed it Down
      Restructured Website Layout for Streamlined User Experience 

✔️ Redecorated the Dining Room
       Refreshed Imagery to portray our Visual Voice

✔️ Cleaned out the Linen Closet
        Updated our Portfolio representing our Best Work to Target our Ideal Client

✔️  Used our Words
        Edited our Website Copy to feel more “Us” 

✔️ Choose your Adventure with Editor’s Edge!
        A fun flowchart that Clearly Communicates our Process

✔️  But wait, there’s more! 
        Launched New Services, our Creative Resources

✔️ What’s the Why?
        Rediscovered why Editor’s Edge was launched (spoiler alert: curating
        our own work and brand voice was really hard & no one should have
        to go through that alone!)

 

Looking to revamp your business this year? Editor’s Edge is ready to take the next step with you. 
We’ve just opened our calendar to 2017 clients so let’s DO this!

Comment