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female entrepreneur

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Tips for Achieving Summer Work/Life Balance

Work/Life Balance (noun):

 

1. The idea that one can have a fun-filled summer and also get work done without sacrificing one for the other.

2. A mythical concept humans are trying to prove exists.
(see also: balancing act)

 

If work/life balance exists, where can we find it?
We’re hoping to crack that mystery this summer so we don’t spend the whole season in a FOMO-induced sadness. 

There has to be a way to squeeze in a client lunch date, rosé all day, post some witty Instagram captions, road trip with the family and catch a mother-effing spa day without losing our minds, right…right?
 We think yes!

But we know you solo-entrepreneurs out there...you don’t hit that out of office without feeling a little (or a lot) guilty. 
 

Repeat after us, “I deserve a vacation,”…say it out loud until you believe it. 

Okay fine, you might still check your phone from the pool but we know you can sneak in an oyster happy hour while keeping the hustle alive this summer. How? It’s all about setting yourself up for success; think proactively by creating an action plan and sticking to deadlines. 

If going at it alone is stressing your summer vibe, let us help you get back to zen. 

Staying inspired and hitting goals is kind of our thang and with some Creative Coaching we can collaborate to make it yours too! 

Just imagine, with a little no nonsense nudging from Editor’s Edge, you’ll be sure to catch that 8 AM yoga class and "nama-stay" on track with your to-do list too. 
 

We call that summer/life balance!

Hang on a sec, before heading off on that well deserved summer vacation, contact us so you can chill out guilt free!

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

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Eye Candy in Bloom

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Eye Candy in Bloom

Eye Candy gif | Editor's Edge

As creatives, we need to reward our busy minds with fresh “eye candy” inspiration and spring is the best season to reinvigorate.

But don’t just keep snacking from the same bag of Skittles and expect it to taste differently – you’ve got to try something new! Look away from the industry you already know and head into territories unknown, you’ll be surprised at how it will satisfy your soul and feed your work.

So, step away from the iPhone, open your eyes to the real world and indulge your curiosity. Inspiration is literally blooming all around you!

The Editor’s Edge team is sweet on some Eye Candy inspiration of our own right now, read on for some food for thought! 🍭

 

Editor’s Edge Eye Candy Faves

Founder Kristi Drago-Price | Editor's Edge

Kristi Drago-Price, Founder

ABSTRACT: The Art of Design

Kristi can’t stop binge watching this informative and inspirational Netflix documentary series that dives into the varying design processes of modern day creators.

"It’s fascinating to watch other creatives tackle inspiration and production. It makes me appreciate the design process that much more!”

Erika Koop-Philbin | Office Manager | Editor's Edge

 

Erika Koop-Philbin, Office Manager

New York Botanical Gardens

Erika took a break from the concrete jungle to stop and smell the violets at the New York Botanical Gardens, indulging in some personal, instead of professional, photo time.

“The gardens are starting to bloom and with it so many ideas for spring photography too. My mind is on overdrive mapping out the perfect spots for my next shoot!”

Zaira Vallejo | Content Editor | Editor's Edge

Zaira Vallejo, Content Editor

Havana, Cuba

Zaira can’t stop dreaming of the vivid colors and beautiful people she met on her recent trip to Havana.

“Something about Havana is just pure magic. From the island’s rich history to its endless ocean breeze and the carefree attitude of locals, it’s a must- explore paradise for reinvigorating your soul.”

Amy Sims | Project Editor | Editor's Edge

Amy Sims, Project Editor

Joanna Gaines

Amy is so motivated by #ladyboss Joanna Gaines. She’s taking tips from both her incredible eye for design and her business acumen.

“Watching the Magnolia brand grow from a simple design & renovation firm to a brand with retail and media outlets has been so encouraging. It’s a prime example of what can happen when you live your brand.”

 

What’s inspiring you this season?
Share your eye candy inspiration with us
on Instagram #EEeyecandy

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QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

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QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

Ahh... Spring Time!

Editor's Edge: Quiz

Mother Nature’s lovely reminder that it’s time for fresh things to bloom while... not-so-fresh things bid us farewell.

It’s as true for cherry blossoms as it is for business and we’re following suit this year - spring cleaning well beyond the linen closet to refresh our brand.

If you’re also looking to invigorate your business but not sure where to start, we’ve got a quiz for that!

Figure out what you need to keep, cut & contemplate before those May flowers start to bloom.

EDITOR’S EDGE: #sharpenyourbrand

With 1.8 billion images shared daily, do your brand's visuals rise above the digital chatter? Discover your visual voice with Editor’s Edge and make your brand heard loud & clear

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Editor's Edge's Top 5 Must-Haves

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Editor's Edge's Top 5 Must-Haves

There's How Many Images Shared Daily?!

 

There’s a lot of chatter about content creation, social media curation and a visual revolution taking place (this one thankfully has nothing to do with Trump!). What does all this mean?

Visual content, in a nutshell, is any type of image or graphic used to tell a story, evoke an emotion and connect with a client - sans words.

Recent stats report there are 1.8 billion images uploaded daily…that’s a LOT of cute cat memes to go up against! Does your brand’s visual content rise above the chatter?
 

 

HERE ARE EDITOR'S EDGE'S
TOP 5 MUST-HAVES
TO RUN THE CONVERSATION:
 

1. A Distinctive Visual Brand

  • Does the viewer recognize your company in 3 seconds or less?

2. A Well-Defined Target Market

  • Have a clear vision of your ideal clients so you can market the proper visual content to them.

3. A Curated Social Media Presence

  • Choose images that are not only striking but show visual consistency within your brand.

4. A Unique Brand Voice

  • Sound relatable (yet professional), we’re all human.

5. Keep it Simple, Stupid

  • Always remember, less is more…so yeah, it’s time to trim down those photo galleries.

Want your brand to own the visual conversation? Find out how here:
Visual Content Consulting

 

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Engage!16

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Engage!16

Engage!16

Top 5 Visual Content Wins  for 💯 engagement!

 

Filled with lessons, relationships & jazz hand fun Engage Summits is a feast for your business soul! From the main stage to the main lobby, the visuals were on point at Engage!16. Here are EDITOR’S EDGE top picks on what won Visual Content. Take notes to #sharpenyourbrand in 2017!

We are big fans of .GIFs! They capture in three seconds exactly what you’re feeling with a dash of humor. We’re doubling down on it in 2017 as the best channel for getting your message across quickly and with impact. Like this one from Amber Harrison, used to create a bit of levity in the room during her talk. I think we can all relate here! 

From PJ pants to pillows, emojis are on everything these days! Mindy Weiss showed us how she’s breaking down communication barriers with her team, replacing words with emojis. Not only is this effective but c’mon, it’s way more fun!

Tried and true, video is still a no brainer when it comes to relaying information. Think of it as a triple threat; your audience watches, listens and more easily understands your idea. From Amanda Allen’s informational Newlywish video, to Carley Roney’s #ImWithHer Hillary video shout-out and Carla Ten Eyck's inspirational personal project and many more, each video had us hooked. 

All of the lights – and there were many! We danced with light up headphones at the silent disco, walked among Electrical Parade worthy Spanish moss trees, and gazed at the spinning “Tron” ballerinas at the gala. Like kittens on youtube, we humans are simply attracted to bright things and want to curiously interact with them. Such is the power of lights for turning a single moment into an “eye candy” experience. 

 

You don’t become Sea Island Resort by chance. This Southern gem has been charming guests for over 88 years so it’s safe to say they know a thing or two about visual appeal. Drawing on it’s long history, The Cloister has created a hauntingly beautiful atmosphere that sends chills up your spine, in the best way possible. From its loooong hallways lined with classically painted portraits to it’s “Knights of the Round Table” lobby, the whole property tells a perfectly scripted brand story.

             www.johncainphotography.com

            www.johncainphotography.com

 

Mother Nature – the original Visual Content Creator. From kicking off the Welcome Party under brilliant constellations, waking up to Technicolor rainbows, and dashing through the lightning and rain at the dessert party, Mother Nature certainly put on a show for us this year. A reminder to stop and look around us for true inspiration. 

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