Viewing entries tagged
visual brand manager

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Falling in (and out of) Love with your Business

photo: Mark Shaw

photo: Mark Shaw

FALLIN’ IN (AND OUT OF) LOVE WITH YOUR BUSINESS? 

 

Let’s play True or False to find out…

 

1: Just the thought of marketing yourself and your business makes you throw up in your mouth a little bit: TRUE or FALSE?

2: You dream of a specific team of collaborators but don’t quite know how to connect with them: TRUE or FALSE?

3: When you look at your digital galleries, it’s a bit all over the place and even you aren’t sure what you’re selling: TRUE or FALSE?

4: You used to want to buy your clients a drink…now want to throw one in their face: TRUE or FALSE?

5: There’s a disconnect between how you envision your brand and how others see it: TRUE or FALSE? 

 

If you answered “True”
  to any of those questions, it’s time to
work through a few things.

 

Don’t sweat it; we all go through some emotional downs in our business (sometimes that leads to a side-hustle affair). Lucky for you, Editor’s Edge is a great relationship therapist. So just lay back (on our imaginary leather couch), read up and start fallin’ back in love with your brand.

WARD OFF NAUSEA: Authentic content is like ginger ale to ward off marketing queasiness. Create content that really connects with your ideal client and you’ll never have to bust out the barf bag again. 

PLAY THE FIELD (PROFESSIONALLY): Is there a special someone arranging flowers you have an Insta-crush on; or do you keep pinning images by the same art director? Reach out! Gush over how awesome they are (everyone loves a compliment) and propose a collaboration. It could be a match made in industry-heaven.

GET A (DIGITAL) FACELIFT: What you show is what you get. Sit down with Dr. 90210 to curate your perfect aesthetic. Giving your work a nip/tuck will make sure you’re keeping up with the (young) competition. 

EMBRACE EVOLVING RELATIONSHIPS: Your business isn’t as young as it used to be, you’ve outgrown a few things...like those clients who want everything to stay the same – including your rates! They say people come into your life for a reason, and you’re grateful for the support from your long-time clients, but you’ve got to keep moving forward. Be clear in communicating who your brand is and the type of work you're (currently) accepting; we bet they'll start taking you out for drinks. 

SEE YOURSELF MORE CLEARLY: Mirror, mirror on the wall…we all know how that tale ends. There’s no magic apple for this one, only honest feedback will wake you up and get you on the right path. Soon enough everyone will be seeing eye to eye with your brand clearly. 

It’s about falling back in love with your work. From embracing a new (leaner) look to finding your tribe, being true to your brand will take a sad song and make it better. Soon enough you'll be singing it from the rooftops!

Still wondering, “where is the love?”

 

We’ll help guide your search, 
just take a seat on our comfy couch.

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Cut the Crap Out & Connect with your Client

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Cut the Crap Out & Connect with your Client

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CUT OUT THE CRAP & CONNECT WITH YOUR CLIENT

Let’s talk some real shit…there’s a lot of crappy content floating around out there!

Content creation? It’s one of those time-consuming tasks that often gets pushed further and further down the "I should do" list. But there’s hope because we’ve got a little secret to make content work for you. Make it niche, make it specific and target it to your precise client.

Let’s consider Poo~Pourri, “The World’s Best Before You Go Spray,” which has made a business out of your business. Ten years, one viral marketing campaign and a valuation of $300 million, it seems like they’ve got their shit together. All poop-puns aside (forgive us, it’s too much fun!), Poo~Pourri is taking a traditionally taboo-topic, applying hilarious branding, hyper-targeting their audience and sparking up content around poop that’s paying the bills.

How are they doing it? Let’s get some pointers from Poo~Pourri…

WARNING: Potty mouth humor below 💩 

Case Study:
Getting under the Lid with Poo-Pourri

1. Content: Video
Connection: This shit is entertaining! From their very first viral video, Girls Don’t Poop, Poo~Pourri has been showing it like it is, bringing up relatable situations that might strike a chord with familiarity. And they do it with flair! They’re not laughing at us; they’re laughing with us.
Copy That: Make your client feel like you GET them. Yes, being on camera can be intimidating but start small with Instagram Stories or Facebook Live and see how your core audience reacts. Editor’s Edge Tip: Please don’t record while sitting on the toilet!

2. Content: Imagery
Connection: Poo~Pourri brand photography is on point. Their look is consistent, their product styling is simple, yet cheeky, and their overall online and social experience is consumer-friendly.
Copy That: We are ALL about the imagery. Take a minute to re-assess your brand’s photography. Does it all flow together? Does it tell a cohesive visual story? Customers have to understand your offer in 3 seconds or less – on all your channels. Curate imagery to be uniquely your brands!

 3. Content: Instagram
Connection: Okay, if Poo-Pourri can have a good looking Instagram we don’t want to hear why yours looks like shit. They balance curated images, product photos and on-brand pull quotes (even building in client feedback – so smart!) in their feed sparking a conversation around their product without asking for a purchase every post – because people are tired of that crap.
Copy That: What is your brand all about? Consider what related topics your ideal client is interested in, show and talk about that too! You’re way more likely to create that connection and grow your followers once you establish something in common.

4. Content: Thought Pieces
Connection: Who knew there were so many content-friendly topics related to poop? Well, there kind of weren’t until Poo~Pourri made them up. Clicking into their “Throne Diaries” blog you’ll find topics like “Bathroom 2.0,” talking about bathroom trends, and “It’s Only Natural,” which goes into the science behind number 2.
Copy That: Your core audience is coming to you because you know your shit! Consider yourself a thought leader in your niche. We bet you can come up with tips, tricks and some “on-no-she didn’t” stories to entertain your crowd! Soon enough you’ll be known as the certified go-to person for your industry.

 5. Content: Voice
Connection: To say that we LOL-ed at least ten times while on Poo~Pourri’s site would be a conservative estimate. They know what they’re selling (it’s a bit awkward), and they went all in on it…to major success! Silly snippets are scattered across their site (ex. “Flush yeah!”) and social copy, making it very fun to talk poop.
Copy That: We LOVE a good brand voice, and Poo~Pourri is the shit when it comes to speaking to their core audience. Do a self-assessment on your brand, your brand’s personality and how you would literally “talk” to your client if your brand came to life. Making that conversation real and authentic is how to cut through the crappy chatter to find your core audience!

Feeling relieved?
Time to wash your hands and
GO DO EPIC SHIT!

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Tips for Achieving Summer Work/Life Balance

Work/Life Balance (noun):

 

1. The idea that one can have a fun-filled summer and also get work done without sacrificing one for the other.

2. A mythical concept humans are trying to prove exists.
(see also: balancing act)

 

If work/life balance exists, where can we find it?
We’re hoping to crack that mystery this summer so we don’t spend the whole season in a FOMO-induced sadness. 

There has to be a way to squeeze in a client lunch date, rosé all day, post some witty Instagram captions, road trip with the family and catch a mother-effing spa day without losing our minds, right…right?
 We think yes!

But we know you solo-entrepreneurs out there...you don’t hit that out of office without feeling a little (or a lot) guilty. 
 

Repeat after us, “I deserve a vacation,”…say it out loud until you believe it. 

Okay fine, you might still check your phone from the pool but we know you can sneak in an oyster happy hour while keeping the hustle alive this summer. How? It’s all about setting yourself up for success; think proactively by creating an action plan and sticking to deadlines. 

If going at it alone is stressing your summer vibe, let us help you get back to zen. 

Staying inspired and hitting goals is kind of our thang and with some Creative Coaching we can collaborate to make it yours too! 

Just imagine, with a little no nonsense nudging from Editor’s Edge, you’ll be sure to catch that 8 AM yoga class and "nama-stay" on track with your to-do list too. 
 

We call that summer/life balance!

Hang on a sec, before heading off on that well deserved summer vacation, contact us so you can chill out guilt free!

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

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Eye Candy in Bloom

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Eye Candy in Bloom

Eye Candy gif | Editor's Edge

As creatives, we need to reward our busy minds with fresh “eye candy” inspiration and spring is the best season to reinvigorate.

But don’t just keep snacking from the same bag of Skittles and expect it to taste differently – you’ve got to try something new! Look away from the industry you already know and head into territories unknown, you’ll be surprised at how it will satisfy your soul and feed your work.

So, step away from the iPhone, open your eyes to the real world and indulge your curiosity. Inspiration is literally blooming all around you!

The Editor’s Edge team is sweet on some Eye Candy inspiration of our own right now, read on for some food for thought! 🍭

 

Editor’s Edge Eye Candy Faves

Founder Kristi Drago-Price | Editor's Edge

Kristi Drago-Price, Founder

ABSTRACT: The Art of Design

Kristi can’t stop binge watching this informative and inspirational Netflix documentary series that dives into the varying design processes of modern day creators.

"It’s fascinating to watch other creatives tackle inspiration and production. It makes me appreciate the design process that much more!”

Erika Koop-Philbin | Office Manager | Editor's Edge

 

Erika Koop-Philbin, Office Manager

New York Botanical Gardens

Erika took a break from the concrete jungle to stop and smell the violets at the New York Botanical Gardens, indulging in some personal, instead of professional, photo time.

“The gardens are starting to bloom and with it so many ideas for spring photography too. My mind is on overdrive mapping out the perfect spots for my next shoot!”

Zaira Vallejo | Content Editor | Editor's Edge

Zaira Vallejo, Content Editor

Havana, Cuba

Zaira can’t stop dreaming of the vivid colors and beautiful people she met on her recent trip to Havana.

“Something about Havana is just pure magic. From the island’s rich history to its endless ocean breeze and the carefree attitude of locals, it’s a must- explore paradise for reinvigorating your soul.”

Amy Sims | Project Editor | Editor's Edge

Amy Sims, Project Editor

Joanna Gaines

Amy is so motivated by #ladyboss Joanna Gaines. She’s taking tips from both her incredible eye for design and her business acumen.

“Watching the Magnolia brand grow from a simple design & renovation firm to a brand with retail and media outlets has been so encouraging. It’s a prime example of what can happen when you live your brand.”

 

What’s inspiring you this season?
Share your eye candy inspiration with us
on Instagram #EEeyecandy

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QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

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QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

Ahh... Spring Time!

Editor's Edge: Quiz

Mother Nature’s lovely reminder that it’s time for fresh things to bloom while... not-so-fresh things bid us farewell.

It’s as true for cherry blossoms as it is for business and we’re following suit this year - spring cleaning well beyond the linen closet to refresh our brand.

If you’re also looking to invigorate your business but not sure where to start, we’ve got a quiz for that!

Figure out what you need to keep, cut & contemplate before those May flowers start to bloom.

EDITOR’S EDGE: #sharpenyourbrand

With 1.8 billion images shared daily, do your brand's visuals rise above the digital chatter? Discover your visual voice with Editor’s Edge and make your brand heard loud & clear

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Editor's Edge's Top 5 Must-Haves

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Editor's Edge's Top 5 Must-Haves

There's How Many Images Shared Daily?!

 

There’s a lot of chatter about content creation, social media curation and a visual revolution taking place (this one thankfully has nothing to do with Trump!). What does all this mean?

Visual content, in a nutshell, is any type of image or graphic used to tell a story, evoke an emotion and connect with a client - sans words.

Recent stats report there are 1.8 billion images uploaded daily…that’s a LOT of cute cat memes to go up against! Does your brand’s visual content rise above the chatter?
 

 

HERE ARE EDITOR'S EDGE'S
TOP 5 MUST-HAVES
TO RUN THE CONVERSATION:
 

1. A Distinctive Visual Brand

  • Does the viewer recognize your company in 3 seconds or less?

2. A Well-Defined Target Market

  • Have a clear vision of your ideal clients so you can market the proper visual content to them.

3. A Curated Social Media Presence

  • Choose images that are not only striking but show visual consistency within your brand.

4. A Unique Brand Voice

  • Sound relatable (yet professional), we’re all human.

5. Keep it Simple, Stupid

  • Always remember, less is more…so yeah, it’s time to trim down those photo galleries.

Want your brand to own the visual conversation? Find out how here:
Visual Content Consulting

 

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Holy Crap, Rebranding is Hard!

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Holy Crap, Rebranding is Hard!

HERE'S WHAT HAPPENED WHEN WE TOOK OUR OWN ADVICE...

In the spirit of "New Year, New You," we set a lofty goal to rebrand Editor's Edge, put ourselves in our client's shoes and felt the feels of this famously intense process.

We hunkered down, swallowed our own "honest but sweet" advice & are excited to finally share the new Editor's Edge with you!

Here’s a Cliffs Note of what we did:

 

✔️ Dumbed it Down
      Restructured Website Layout for Streamlined User Experience 

✔️ Redecorated the Dining Room
       Refreshed Imagery to portray our Visual Voice

✔️ Cleaned out the Linen Closet
        Updated our Portfolio representing our Best Work to Target our Ideal Client

✔️  Used our Words
        Edited our Website Copy to feel more “Us” 

✔️ Choose your Adventure with Editor’s Edge!
        A fun flowchart that Clearly Communicates our Process

✔️  But wait, there’s more! 
        Launched New Services, our Creative Resources

✔️ What’s the Why?
        Rediscovered why Editor’s Edge was launched (spoiler alert: curating
        our own work and brand voice was really hard & no one should have
        to go through that alone!)

 

Looking to revamp your business this year? Editor’s Edge is ready to take the next step with you. 
We’ve just opened our calendar to 2017 clients so let’s DO this!

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Engage!16

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Engage!16

Engage!16

Top 5 Visual Content Wins  for 💯 engagement!

 

Filled with lessons, relationships & jazz hand fun Engage Summits is a feast for your business soul! From the main stage to the main lobby, the visuals were on point at Engage!16. Here are EDITOR’S EDGE top picks on what won Visual Content. Take notes to #sharpenyourbrand in 2017!

We are big fans of .GIFs! They capture in three seconds exactly what you’re feeling with a dash of humor. We’re doubling down on it in 2017 as the best channel for getting your message across quickly and with impact. Like this one from Amber Harrison, used to create a bit of levity in the room during her talk. I think we can all relate here! 

From PJ pants to pillows, emojis are on everything these days! Mindy Weiss showed us how she’s breaking down communication barriers with her team, replacing words with emojis. Not only is this effective but c’mon, it’s way more fun!

Tried and true, video is still a no brainer when it comes to relaying information. Think of it as a triple threat; your audience watches, listens and more easily understands your idea. From Amanda Allen’s informational Newlywish video, to Carley Roney’s #ImWithHer Hillary video shout-out and Carla Ten Eyck's inspirational personal project and many more, each video had us hooked. 

All of the lights – and there were many! We danced with light up headphones at the silent disco, walked among Electrical Parade worthy Spanish moss trees, and gazed at the spinning “Tron” ballerinas at the gala. Like kittens on youtube, we humans are simply attracted to bright things and want to curiously interact with them. Such is the power of lights for turning a single moment into an “eye candy” experience. 

 

You don’t become Sea Island Resort by chance. This Southern gem has been charming guests for over 88 years so it’s safe to say they know a thing or two about visual appeal. Drawing on it’s long history, The Cloister has created a hauntingly beautiful atmosphere that sends chills up your spine, in the best way possible. From its loooong hallways lined with classically painted portraits to it’s “Knights of the Round Table” lobby, the whole property tells a perfectly scripted brand story.

             www.johncainphotography.com

            www.johncainphotography.com

 

Mother Nature – the original Visual Content Creator. From kicking off the Welcome Party under brilliant constellations, waking up to Technicolor rainbows, and dashing through the lightning and rain at the dessert party, Mother Nature certainly put on a show for us this year. A reminder to stop and look around us for true inspiration. 

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