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Should I Stay...

photo: Josh Olins

photo: Josh Olins

SHOULD I STAY
OR SHOULD I GO (FOR IT) NOW?

Out with the old, in with the new.

That’s so 2017. Last year had its ups and downs but now it’s time to go full speed ahead into 2018! Did you take a time out in December to reflect on your successes (and learn from your f*ck ups)? Then let’s rock ‘n’ roll because you’re about to kick this year in the a**.

What’s our game plan? 

Kicking out the old, embracing the new and
stepping into 2018 with some swagger!

Let us help get
your brand in formation

 

CLARITY

KICK IT:  First things first, let’s get the ball rolling! It can feel overwhelming to find a starting point but don’t let that paralyze you.

EMBRACE IT: Let the questions guide you. If you’re wondering whether your work is attracting the right clients or your Instagram needs a facelift ask the opinions of those you trust.

STEP IN: Did you find some clarity? Now it’s time to really refine it to drive change this year. Our 1C Consult can get you to that aha moment with some real talk constructive criticism that’ll empower you to get into action (like, now).

 

STYLE

KICK IT:  Vision boards are cute but ditch them for a more intentional Brand Mood Board this year. Honestly, pasting a picture of Kit Harrington on your wall isn’t getting you any closer to that Game of Bones anyway. 

EMBRACE IT:  Start with what gives you and your ideal clients the feels and go from there. Research for color palettes that you like, inspirational images (Pinterest is a rabbit hole of redundancy so look for eye candy outside of your field) and photos from your real work that remind you why you’re a rockstar. 

STEP IN:  Are you seeing a common thread come together? Ding-ding, your brand is getting it’s groove on, visually. Our Brand Style Services take it a step further by curating your brand’s Signature images, identifying inspirational images that craft a visual representation of your ideal client and tying those together with a complementary color palette and typeface guide. No more mix and match style branding!

 

VOICE

KICK IT: Quit the small talk. It’s time to figure out what you’re really trying to say instead of skirting the issue. No more Mr. Ambiguous Guy (or Gal).

EMBRACE IT: There’s no time to waste, you’ve got to talk the talk to walk the walk with your ideal client. We’re not saying you have to be an a-hole but there’s no use in trying to please everyone. Besides, you’ll be much happier when you can speak freely.

STEP IN: Cut through the chitchat and strike up a real conversation with your target client. Our Brand Voice Guide helps you use your words and find your message in a way that your perfect client understands. Bonus, for those who hate bragging about themselves, we can write up a bio that would make your frenemies jealous.

 

CONTENT

KICK IT: If you’re still slinging the same old marketing materials from Y2K, do the planet a favor and recycle them…now. With the way clients are absorbing informationand making purchasing decisions these days, it’s time to upgrade.

EMBRACE IT: “Curated Content” – it’s the buzzword that isn’t going anywhere. From tailored brochures to streamlined proposal templates, the branded content you put together is what’s going to power your business. 

STEP IN: Your marketing materials need to be pulling double duty – communicating your brand visually and delivering important information (i.e. how much you need to get paid) quickly to your client. With our Custom Marketing Materials we brainstorm together to figure out how to break down your services into easily digestible concepts, turn them into branded assets (think digital brochures, pricing pamphlets and client onboarding documents) and deliver them with a ribbon on top (ribbon by request only). No more long-winded, over-stuffed BS – just your brand message, clear, simple and easy to book.

 

ACTION

KICK IT: New Year, new you. We know; we’ve been there. But seriously, it’s time to kick the procrastinating once and for all. 

EMBRACE IT: Bust out the pen and paper because the tried and true solution for this one is goal setting. You have to take the time to establish priorities and how to game plan where you should be going. 

STEP IN: Truth be told, going at it alone as solo entrepreneur makes this particularly challenging but not impossible. Cue Creative Coaching! Bi-monthly consult calls help keep you on track (ahem, accountable) to those creative goals so you can work ON your brand and not just IN it. 

 

We’ve heard that parting is such sweet sorrow but there are some things worth saying goodbye to.

 

If you’re ready to kick it,
Editor’s Edge can get you
steppin’ in to the New Year!

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Cut the Crap Out & Connect with your Client

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Cut the Crap Out & Connect with your Client

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CUT OUT THE CRAP & CONNECT WITH YOUR CLIENT

Let’s talk some real shit…there’s a lot of crappy content floating around out there!

Content creation? It’s one of those time-consuming tasks that often gets pushed further and further down the "I should do" list. But there’s hope because we’ve got a little secret to make content work for you. Make it niche, make it specific and target it to your precise client.

Let’s consider Poo~Pourri, “The World’s Best Before You Go Spray,” which has made a business out of your business. Ten years, one viral marketing campaign and a valuation of $300 million, it seems like they’ve got their shit together. All poop-puns aside (forgive us, it’s too much fun!), Poo~Pourri is taking a traditionally taboo-topic, applying hilarious branding, hyper-targeting their audience and sparking up content around poop that’s paying the bills.

How are they doing it? Let’s get some pointers from Poo~Pourri…

WARNING: Potty mouth humor below 💩 

Case Study:
Getting under the Lid with Poo-Pourri

1. Content: Video
Connection: This shit is entertaining! From their very first viral video, Girls Don’t Poop, Poo~Pourri has been showing it like it is, bringing up relatable situations that might strike a chord with familiarity. And they do it with flair! They’re not laughing at us; they’re laughing with us.
Copy That: Make your client feel like you GET them. Yes, being on camera can be intimidating but start small with Instagram Stories or Facebook Live and see how your core audience reacts. Editor’s Edge Tip: Please don’t record while sitting on the toilet!

2. Content: Imagery
Connection: Poo~Pourri brand photography is on point. Their look is consistent, their product styling is simple, yet cheeky, and their overall online and social experience is consumer-friendly.
Copy That: We are ALL about the imagery. Take a minute to re-assess your brand’s photography. Does it all flow together? Does it tell a cohesive visual story? Customers have to understand your offer in 3 seconds or less – on all your channels. Curate imagery to be uniquely your brands!

 3. Content: Instagram
Connection: Okay, if Poo-Pourri can have a good looking Instagram we don’t want to hear why yours looks like shit. They balance curated images, product photos and on-brand pull quotes (even building in client feedback – so smart!) in their feed sparking a conversation around their product without asking for a purchase every post – because people are tired of that crap.
Copy That: What is your brand all about? Consider what related topics your ideal client is interested in, show and talk about that too! You’re way more likely to create that connection and grow your followers once you establish something in common.

4. Content: Thought Pieces
Connection: Who knew there were so many content-friendly topics related to poop? Well, there kind of weren’t until Poo~Pourri made them up. Clicking into their “Throne Diaries” blog you’ll find topics like “Bathroom 2.0,” talking about bathroom trends, and “It’s Only Natural,” which goes into the science behind number 2.
Copy That: Your core audience is coming to you because you know your shit! Consider yourself a thought leader in your niche. We bet you can come up with tips, tricks and some “on-no-she didn’t” stories to entertain your crowd! Soon enough you’ll be known as the certified go-to person for your industry.

 5. Content: Voice
Connection: To say that we LOL-ed at least ten times while on Poo~Pourri’s site would be a conservative estimate. They know what they’re selling (it’s a bit awkward), and they went all in on it…to major success! Silly snippets are scattered across their site (ex. “Flush yeah!”) and social copy, making it very fun to talk poop.
Copy That: We LOVE a good brand voice, and Poo~Pourri is the shit when it comes to speaking to their core audience. Do a self-assessment on your brand, your brand’s personality and how you would literally “talk” to your client if your brand came to life. Making that conversation real and authentic is how to cut through the crappy chatter to find your core audience!

Feeling relieved?
Time to wash your hands and
GO DO EPIC SHIT!

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