Viewing entries tagged
visual content consultant

So Frustrated You Could Scream?

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So Frustrated You Could Scream?

photo: Marcus Ohlsson

photo: Marcus Ohlsson

SO FRUSTRATED YOU COULD SCREAM? 

Let it all out.

Oh March, roaring in like a lion with dreary cold weather that just won’t quit. We get it; all you want to do is break out of those winter business blues and fast-forward to spring. Unless you have a Plutonium-filled DeLorean, looks like you’ll be sloshing through the rest of the month with everyone else. Hold up, there is hope! Instead of watching your frustrations pile up alongside the muddy snow, we challenge you to look at them from a new perspective… 

Raise your hand if any of this

sounds familiar:

✓ My potential clients are so damn wishy-washy and take too long to close.

✓ I keep losing gigs to competitors who are in the same league as me.

✓ It’s time for a change. Is my next move a good one?

✓  Am I standing in my own way?

Sounds like “frustrated” is the new “F” word around here. The funny little thing about pent up grievances is that they obscure what’s really going on. That said, how can we step outside of our brands to see and reflect on these issues?

FEEDBACK

Are you hiding under the covers already? We know that receiving feedback is about the most intimidating thing on Earth but we promise it’s the secret to releasing frustrations. Now let’s clarify, that doesn’t mean you should run to your best-friend-in-the-whole-world and ask them to be blatantly honest about your work…because they’ll most likely tell you what you want hear, “It’s not you, it’s them!” We mean seeking a qualified critique from a truly experienced professional in your field (not just any hot young thing calling them self an “expert”). Think of it as the Tim Gunn treatment for your business – no bullshit. You wouldn’t leave the house with mismatched shoes so why would you let your brand look uncoordinated? Make it work. 

If you’re feeling the urge to break through these frustrations, our Content Consulting services are the solution. Editor’s Edge takes a holistic approach to your brand with your big picture in mind the whole time. Working together to (confidentially) discuss your concerns and define your goals, we build a realistic action plan made to differentiate and elevate your brand. Our honest and constructive critiques - we call it our “spoonful of sugar” method - pinpoint your unique strengths and dig into the holes to redefine your signature style. Your business is evolving all the time, and we’re here to guide you to a stronger brand built on your existing foundation.

Ready to flourish this spring? 

Let’s step up your game with a

complimentary call!

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Should I Stay...

photo: Josh Olins

photo: Josh Olins

SHOULD I STAY
OR SHOULD I GO (FOR IT) NOW?

Out with the old, in with the new.

That’s so 2017. Last year had its ups and downs but now it’s time to go full speed ahead into 2018! Did you take a time out in December to reflect on your successes (and learn from your f*ck ups)? Then let’s rock ‘n’ roll because you’re about to kick this year in the a**.

What’s our game plan? 

Kicking out the old, embracing the new and
stepping into 2018 with some swagger!

Let us help get
your brand in formation

 

CLARITY

KICK IT:  First things first, let’s get the ball rolling! It can feel overwhelming to find a starting point but don’t let that paralyze you.

EMBRACE IT: Let the questions guide you. If you’re wondering whether your work is attracting the right clients or your Instagram needs a facelift ask the opinions of those you trust.

STEP IN: Did you find some clarity? Now it’s time to really refine it to drive change this year. Our 1C Consult can get you to that aha moment with some real talk constructive criticism that’ll empower you to get into action (like, now).

 

STYLE

KICK IT:  Vision boards are cute but ditch them for a more intentional Brand Mood Board this year. Honestly, pasting a picture of Kit Harrington on your wall isn’t getting you any closer to that Game of Bones anyway. 

EMBRACE IT:  Start with what gives you and your ideal clients the feels and go from there. Research for color palettes that you like, inspirational images (Pinterest is a rabbit hole of redundancy so look for eye candy outside of your field) and photos from your real work that remind you why you’re a rockstar. 

STEP IN:  Are you seeing a common thread come together? Ding-ding, your brand is getting it’s groove on, visually. Our Brand Style Services take it a step further by curating your brand’s Signature images, identifying inspirational images that craft a visual representation of your ideal client and tying those together with a complementary color palette and typeface guide. No more mix and match style branding!

 

VOICE

KICK IT: Quit the small talk. It’s time to figure out what you’re really trying to say instead of skirting the issue. No more Mr. Ambiguous Guy (or Gal).

EMBRACE IT: There’s no time to waste, you’ve got to talk the talk to walk the walk with your ideal client. We’re not saying you have to be an a-hole but there’s no use in trying to please everyone. Besides, you’ll be much happier when you can speak freely.

STEP IN: Cut through the chitchat and strike up a real conversation with your target client. Our Brand Voice Guide helps you use your words and find your message in a way that your perfect client understands. Bonus, for those who hate bragging about themselves, we can write up a bio that would make your frenemies jealous.

 

CONTENT

KICK IT: If you’re still slinging the same old marketing materials from Y2K, do the planet a favor and recycle them…now. With the way clients are absorbing informationand making purchasing decisions these days, it’s time to upgrade.

EMBRACE IT: “Curated Content” – it’s the buzzword that isn’t going anywhere. From tailored brochures to streamlined proposal templates, the branded content you put together is what’s going to power your business. 

STEP IN: Your marketing materials need to be pulling double duty – communicating your brand visually and delivering important information (i.e. how much you need to get paid) quickly to your client. With our Custom Marketing Materials we brainstorm together to figure out how to break down your services into easily digestible concepts, turn them into branded assets (think digital brochures, pricing pamphlets and client onboarding documents) and deliver them with a ribbon on top (ribbon by request only). No more long-winded, over-stuffed BS – just your brand message, clear, simple and easy to book.

 

ACTION

KICK IT: New Year, new you. We know; we’ve been there. But seriously, it’s time to kick the procrastinating once and for all. 

EMBRACE IT: Bust out the pen and paper because the tried and true solution for this one is goal setting. You have to take the time to establish priorities and how to game plan where you should be going. 

STEP IN: Truth be told, going at it alone as solo entrepreneur makes this particularly challenging but not impossible. Cue Creative Coaching! Bi-monthly consult calls help keep you on track (ahem, accountable) to those creative goals so you can work ON your brand and not just IN it. 

 

We’ve heard that parting is such sweet sorrow but there are some things worth saying goodbye to.

 

If you’re ready to kick it,
Editor’s Edge can get you
steppin’ in to the New Year!

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Cut the Crap Out & Connect with your Client

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Cut the Crap Out & Connect with your Client

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CUT OUT THE CRAP & CONNECT WITH YOUR CLIENT

Let’s talk some real shit…there’s a lot of crappy content floating around out there!

Content creation? It’s one of those time-consuming tasks that often gets pushed further and further down the "I should do" list. But there’s hope because we’ve got a little secret to make content work for you. Make it niche, make it specific and target it to your precise client.

Let’s consider Poo~Pourri, “The World’s Best Before You Go Spray,” which has made a business out of your business. Ten years, one viral marketing campaign and a valuation of $300 million, it seems like they’ve got their shit together. All poop-puns aside (forgive us, it’s too much fun!), Poo~Pourri is taking a traditionally taboo-topic, applying hilarious branding, hyper-targeting their audience and sparking up content around poop that’s paying the bills.

How are they doing it? Let’s get some pointers from Poo~Pourri…

WARNING: Potty mouth humor below 💩 

Case Study:
Getting under the Lid with Poo-Pourri

1. Content: Video
Connection: This shit is entertaining! From their very first viral video, Girls Don’t Poop, Poo~Pourri has been showing it like it is, bringing up relatable situations that might strike a chord with familiarity. And they do it with flair! They’re not laughing at us; they’re laughing with us.
Copy That: Make your client feel like you GET them. Yes, being on camera can be intimidating but start small with Instagram Stories or Facebook Live and see how your core audience reacts. Editor’s Edge Tip: Please don’t record while sitting on the toilet!

2. Content: Imagery
Connection: Poo~Pourri brand photography is on point. Their look is consistent, their product styling is simple, yet cheeky, and their overall online and social experience is consumer-friendly.
Copy That: We are ALL about the imagery. Take a minute to re-assess your brand’s photography. Does it all flow together? Does it tell a cohesive visual story? Customers have to understand your offer in 3 seconds or less – on all your channels. Curate imagery to be uniquely your brands!

 3. Content: Instagram
Connection: Okay, if Poo-Pourri can have a good looking Instagram we don’t want to hear why yours looks like shit. They balance curated images, product photos and on-brand pull quotes (even building in client feedback – so smart!) in their feed sparking a conversation around their product without asking for a purchase every post – because people are tired of that crap.
Copy That: What is your brand all about? Consider what related topics your ideal client is interested in, show and talk about that too! You’re way more likely to create that connection and grow your followers once you establish something in common.

4. Content: Thought Pieces
Connection: Who knew there were so many content-friendly topics related to poop? Well, there kind of weren’t until Poo~Pourri made them up. Clicking into their “Throne Diaries” blog you’ll find topics like “Bathroom 2.0,” talking about bathroom trends, and “It’s Only Natural,” which goes into the science behind number 2.
Copy That: Your core audience is coming to you because you know your shit! Consider yourself a thought leader in your niche. We bet you can come up with tips, tricks and some “on-no-she didn’t” stories to entertain your crowd! Soon enough you’ll be known as the certified go-to person for your industry.

 5. Content: Voice
Connection: To say that we LOL-ed at least ten times while on Poo~Pourri’s site would be a conservative estimate. They know what they’re selling (it’s a bit awkward), and they went all in on it…to major success! Silly snippets are scattered across their site (ex. “Flush yeah!”) and social copy, making it very fun to talk poop.
Copy That: We LOVE a good brand voice, and Poo~Pourri is the shit when it comes to speaking to their core audience. Do a self-assessment on your brand, your brand’s personality and how you would literally “talk” to your client if your brand came to life. Making that conversation real and authentic is how to cut through the crappy chatter to find your core audience!

Feeling relieved?
Time to wash your hands and
GO DO EPIC SHIT!

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F*ck Flattery

F*ck Flattery | Editor's Edge

IMITATION IS THE HIGHEST FORM OF FLATTERY.

We’ve all heard it, we all know it…but that doesn’t make it any less annoying. When it comes to flattery, there’s a fine line between love and hate. Sometimes, we blush when our work is imitated. It legitimizes us, validates our creative ideas and propels us forward. “You like me? You really like me!” Other times, we are mother-effing pissed. We think, “B*tch stole my look and no one will know that it was my idea first!” It’s tough to keep things to yourself these days with everything so accessible at the swipe of an iPhone. 

Instead of agonizing over what seems inevitable, think of it as healthy business competition. Just imagine, without Coke there would be no Pepsi, without McDonalds’s no Burger King, without…Backstreet Boys, no *Nsync! Find your idea, bring it to life and share that idea. When it’s been copied, be flattered, enjoy a brief eye roll, and recognize that it’s time to move on to your next big idea!

With every flattering incident, you will be forced to
reflect, reinvent and revive your brand.


There will always be those who want to "flatter" you, and soon you’ll realize that they’re the reason you keep going and working and succeeding.

You are their inspiration and they are your

number #1 motivation. 

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Tips for Achieving Summer Work/Life Balance

Work/Life Balance (noun):

 

1. The idea that one can have a fun-filled summer and also get work done without sacrificing one for the other.

2. A mythical concept humans are trying to prove exists.
(see also: balancing act)

 

If work/life balance exists, where can we find it?
We’re hoping to crack that mystery this summer so we don’t spend the whole season in a FOMO-induced sadness. 

There has to be a way to squeeze in a client lunch date, rosé all day, post some witty Instagram captions, road trip with the family and catch a mother-effing spa day without losing our minds, right…right?
 We think yes!

But we know you solo-entrepreneurs out there...you don’t hit that out of office without feeling a little (or a lot) guilty. 
 

Repeat after us, “I deserve a vacation,”…say it out loud until you believe it. 

Okay fine, you might still check your phone from the pool but we know you can sneak in an oyster happy hour while keeping the hustle alive this summer. How? It’s all about setting yourself up for success; think proactively by creating an action plan and sticking to deadlines. 

If going at it alone is stressing your summer vibe, let us help you get back to zen. 

Staying inspired and hitting goals is kind of our thang and with some Creative Coaching we can collaborate to make it yours too! 

Just imagine, with a little no nonsense nudging from Editor’s Edge, you’ll be sure to catch that 8 AM yoga class and "nama-stay" on track with your to-do list too. 
 

We call that summer/life balance!

Hang on a sec, before heading off on that well deserved summer vacation, contact us so you can chill out guilt free!

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

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Skip Town (And Work) This Summer!

Summer by the pool | Editor's Edge

Counting down the days until June 21st? We feel you! 

With summer on the horizon, it’s time to put the finishing touches on that client project and get the hell outta dodge!  Looking to escape the office in pursuit of an Instagram-enviable summer without sacrificing your business, we’ve got you covered. 

Go take that vacation selfie, we’ll stick around to keep your brand nice and chilled.

While you’re away…


Collecting passport stamps, we’ll curate your Brand's Images: 

Whether it’s for an editorial submission or your website gallery, the right image in the right place at the right time can really take you places. Our Image Curation services will show clients exactly how you can make them smile!

 

Singing karaoke, we’ll fine-tune your Brand Voice

At a loss for words when writing to clients? You’ll always hit that high note with our Brand Voice Guide, a uniquely crafted guide to define your brand’s written personality and how to use it – including your Auto Responder email. 

 

Browsing magazines, we’ll be hitting publish on your custom Marketing Materials:

Custom content and clean design keeps marketing materials from looking like cheesy advertising. Our magazine style Brochures and Rate Sheets will give your brand an elevated look and on-point message to keep those pages turning.  

 

Getting that even summer tan, we’ll smooth out your Brand Style:

Nailing your signature look can be tricky; if your brand is feeling a little “mix and match” our Brand Style Guides, Mood Boards & Custom Logo Design can help you achieve that perfectly consistent glow that will last longer than the summer.

 

Sippin’ the perfect margarita, we’re available for a phone date:

If you are mixing business and pleasure this summer, keep it short and sweet with a 1C phone consultation. You’ll have answers before you hit the bottom of the guacamole. Uno mas, por favor!

 

As you head off on your summer vacation, take a quick break, contact us so you can coast right out of the office!

 

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

 

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Eye Candy in Bloom

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Eye Candy in Bloom

Eye Candy gif | Editor's Edge

As creatives, we need to reward our busy minds with fresh “eye candy” inspiration and spring is the best season to reinvigorate.

But don’t just keep snacking from the same bag of Skittles and expect it to taste differently – you’ve got to try something new! Look away from the industry you already know and head into territories unknown, you’ll be surprised at how it will satisfy your soul and feed your work.

So, step away from the iPhone, open your eyes to the real world and indulge your curiosity. Inspiration is literally blooming all around you!

The Editor’s Edge team is sweet on some Eye Candy inspiration of our own right now, read on for some food for thought! 🍭

 

Editor’s Edge Eye Candy Faves

Founder Kristi Drago-Price | Editor's Edge

Kristi Drago-Price, Founder

ABSTRACT: The Art of Design

Kristi can’t stop binge watching this informative and inspirational Netflix documentary series that dives into the varying design processes of modern day creators.

"It’s fascinating to watch other creatives tackle inspiration and production. It makes me appreciate the design process that much more!”

Erika Koop-Philbin | Office Manager | Editor's Edge

 

Erika Koop-Philbin, Office Manager

New York Botanical Gardens

Erika took a break from the concrete jungle to stop and smell the violets at the New York Botanical Gardens, indulging in some personal, instead of professional, photo time.

“The gardens are starting to bloom and with it so many ideas for spring photography too. My mind is on overdrive mapping out the perfect spots for my next shoot!”

Zaira Vallejo | Content Editor | Editor's Edge

Zaira Vallejo, Content Editor

Havana, Cuba

Zaira can’t stop dreaming of the vivid colors and beautiful people she met on her recent trip to Havana.

“Something about Havana is just pure magic. From the island’s rich history to its endless ocean breeze and the carefree attitude of locals, it’s a must- explore paradise for reinvigorating your soul.”

Amy Sims | Project Editor | Editor's Edge

Amy Sims, Project Editor

Joanna Gaines

Amy is so motivated by #ladyboss Joanna Gaines. She’s taking tips from both her incredible eye for design and her business acumen.

“Watching the Magnolia brand grow from a simple design & renovation firm to a brand with retail and media outlets has been so encouraging. It’s a prime example of what can happen when you live your brand.”

 

What’s inspiring you this season?
Share your eye candy inspiration with us
on Instagram #EEeyecandy

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Editor's Edge's Top 5 Must-Haves

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Editor's Edge's Top 5 Must-Haves

There's How Many Images Shared Daily?!

 

There’s a lot of chatter about content creation, social media curation and a visual revolution taking place (this one thankfully has nothing to do with Trump!). What does all this mean?

Visual content, in a nutshell, is any type of image or graphic used to tell a story, evoke an emotion and connect with a client - sans words.

Recent stats report there are 1.8 billion images uploaded daily…that’s a LOT of cute cat memes to go up against! Does your brand’s visual content rise above the chatter?
 

 

HERE ARE EDITOR'S EDGE'S
TOP 5 MUST-HAVES
TO RUN THE CONVERSATION:
 

1. A Distinctive Visual Brand

  • Does the viewer recognize your company in 3 seconds or less?

2. A Well-Defined Target Market

  • Have a clear vision of your ideal clients so you can market the proper visual content to them.

3. A Curated Social Media Presence

  • Choose images that are not only striking but show visual consistency within your brand.

4. A Unique Brand Voice

  • Sound relatable (yet professional), we’re all human.

5. Keep it Simple, Stupid

  • Always remember, less is more…so yeah, it’s time to trim down those photo galleries.

Want your brand to own the visual conversation? Find out how here:
Visual Content Consulting

 

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Holy Crap, Rebranding is Hard!

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Holy Crap, Rebranding is Hard!

HERE'S WHAT HAPPENED WHEN WE TOOK OUR OWN ADVICE...

In the spirit of "New Year, New You," we set a lofty goal to rebrand Editor's Edge, put ourselves in our client's shoes and felt the feels of this famously intense process.

We hunkered down, swallowed our own "honest but sweet" advice & are excited to finally share the new Editor's Edge with you!

Here’s a Cliffs Note of what we did:

 

✔️ Dumbed it Down
      Restructured Website Layout for Streamlined User Experience 

✔️ Redecorated the Dining Room
       Refreshed Imagery to portray our Visual Voice

✔️ Cleaned out the Linen Closet
        Updated our Portfolio representing our Best Work to Target our Ideal Client

✔️  Used our Words
        Edited our Website Copy to feel more “Us” 

✔️ Choose your Adventure with Editor’s Edge!
        A fun flowchart that Clearly Communicates our Process

✔️  But wait, there’s more! 
        Launched New Services, our Creative Resources

✔️ What’s the Why?
        Rediscovered why Editor’s Edge was launched (spoiler alert: curating
        our own work and brand voice was really hard & no one should have
        to go through that alone!)

 

Looking to revamp your business this year? Editor’s Edge is ready to take the next step with you. 
We’ve just opened our calendar to 2017 clients so let’s DO this!

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Engage!16

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Engage!16

Engage!16

Top 5 Visual Content Wins  for 💯 engagement!

 

Filled with lessons, relationships & jazz hand fun Engage Summits is a feast for your business soul! From the main stage to the main lobby, the visuals were on point at Engage!16. Here are EDITOR’S EDGE top picks on what won Visual Content. Take notes to #sharpenyourbrand in 2017!

We are big fans of .GIFs! They capture in three seconds exactly what you’re feeling with a dash of humor. We’re doubling down on it in 2017 as the best channel for getting your message across quickly and with impact. Like this one from Amber Harrison, used to create a bit of levity in the room during her talk. I think we can all relate here! 

From PJ pants to pillows, emojis are on everything these days! Mindy Weiss showed us how she’s breaking down communication barriers with her team, replacing words with emojis. Not only is this effective but c’mon, it’s way more fun!

Tried and true, video is still a no brainer when it comes to relaying information. Think of it as a triple threat; your audience watches, listens and more easily understands your idea. From Amanda Allen’s informational Newlywish video, to Carley Roney’s #ImWithHer Hillary video shout-out and Carla Ten Eyck's inspirational personal project and many more, each video had us hooked. 

All of the lights – and there were many! We danced with light up headphones at the silent disco, walked among Electrical Parade worthy Spanish moss trees, and gazed at the spinning “Tron” ballerinas at the gala. Like kittens on youtube, we humans are simply attracted to bright things and want to curiously interact with them. Such is the power of lights for turning a single moment into an “eye candy” experience. 

 

You don’t become Sea Island Resort by chance. This Southern gem has been charming guests for over 88 years so it’s safe to say they know a thing or two about visual appeal. Drawing on it’s long history, The Cloister has created a hauntingly beautiful atmosphere that sends chills up your spine, in the best way possible. From its loooong hallways lined with classically painted portraits to it’s “Knights of the Round Table” lobby, the whole property tells a perfectly scripted brand story.

             www.johncainphotography.com

            www.johncainphotography.com

 

Mother Nature – the original Visual Content Creator. From kicking off the Welcome Party under brilliant constellations, waking up to Technicolor rainbows, and dashing through the lightning and rain at the dessert party, Mother Nature certainly put on a show for us this year. A reminder to stop and look around us for true inspiration. 

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