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F*ck Flattery

F*ck Flattery | Editor's Edge

IMITATION IS THE HIGHEST FORM OF FLATTERY.

We’ve all heard it, we all know it…but that doesn’t make it any less annoying. When it comes to flattery, there’s a fine line between love and hate. Sometimes, we blush when our work is imitated. It legitimizes us, validates our creative ideas and propels us forward. “You like me? You really like me!” Other times, we are mother-effing pissed. We think, “B*tch stole my look and no one will know that it was my idea first!” It’s tough to keep things to yourself these days with everything so accessible at the swipe of an iPhone. 

Instead of agonizing over what seems inevitable, think of it as healthy business competition. Just imagine, without Coke there would be no Pepsi, without McDonalds’s no Burger King, without…Backstreet Boys, no *Nsync! Find your idea, bring it to life and share that idea. When it’s been copied, be flattered, enjoy a brief eye roll, and recognize that it’s time to move on to your next big idea!

With every flattering incident, you will be forced to
reflect, reinvent and revive your brand.


There will always be those who want to "flatter" you, and soon you’ll realize that they’re the reason you keep going and working and succeeding.

You are their inspiration and they are your

number #1 motivation. 

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Skip Town (And Work) This Summer!

Summer by the pool | Editor's Edge

Counting down the days until June 21st? We feel you! 

With summer on the horizon, it’s time to put the finishing touches on that client project and get the hell outta dodge!  Looking to escape the office in pursuit of an Instagram-enviable summer without sacrificing your business, we’ve got you covered. 

Go take that vacation selfie, we’ll stick around to keep your brand nice and chilled.

While you’re away…


Collecting passport stamps, we’ll curate your Brand's Images: 

Whether it’s for an editorial submission or your website gallery, the right image in the right place at the right time can really take you places. Our Image Curation services will show clients exactly how you can make them smile!

 

Singing karaoke, we’ll fine-tune your Brand Voice

At a loss for words when writing to clients? You’ll always hit that high note with our Brand Voice Guide, a uniquely crafted guide to define your brand’s written personality and how to use it – including your Auto Responder email. 

 

Browsing magazines, we’ll be hitting publish on your custom Marketing Materials:

Custom content and clean design keeps marketing materials from looking like cheesy advertising. Our magazine style Brochures and Rate Sheets will give your brand an elevated look and on-point message to keep those pages turning.  

 

Getting that even summer tan, we’ll smooth out your Brand Style:

Nailing your signature look can be tricky; if your brand is feeling a little “mix and match” our Brand Style Guides, Mood Boards & Custom Logo Design can help you achieve that perfectly consistent glow that will last longer than the summer.

 

Sippin’ the perfect margarita, we’re available for a phone date:

If you are mixing business and pleasure this summer, keep it short and sweet with a 1C phone consultation. You’ll have answers before you hit the bottom of the guacamole. Uno mas, por favor!

 

As you head off on your summer vacation, take a quick break, contact us so you can coast right out of the office!

 

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

 

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Engage!16

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Engage!16

Engage!16

Top 5 Visual Content Wins  for 💯 engagement!

 

Filled with lessons, relationships & jazz hand fun Engage Summits is a feast for your business soul! From the main stage to the main lobby, the visuals were on point at Engage!16. Here are EDITOR’S EDGE top picks on what won Visual Content. Take notes to #sharpenyourbrand in 2017!

We are big fans of .GIFs! They capture in three seconds exactly what you’re feeling with a dash of humor. We’re doubling down on it in 2017 as the best channel for getting your message across quickly and with impact. Like this one from Amber Harrison, used to create a bit of levity in the room during her talk. I think we can all relate here! 

From PJ pants to pillows, emojis are on everything these days! Mindy Weiss showed us how she’s breaking down communication barriers with her team, replacing words with emojis. Not only is this effective but c’mon, it’s way more fun!

Tried and true, video is still a no brainer when it comes to relaying information. Think of it as a triple threat; your audience watches, listens and more easily understands your idea. From Amanda Allen’s informational Newlywish video, to Carley Roney’s #ImWithHer Hillary video shout-out and Carla Ten Eyck's inspirational personal project and many more, each video had us hooked. 

All of the lights – and there were many! We danced with light up headphones at the silent disco, walked among Electrical Parade worthy Spanish moss trees, and gazed at the spinning “Tron” ballerinas at the gala. Like kittens on youtube, we humans are simply attracted to bright things and want to curiously interact with them. Such is the power of lights for turning a single moment into an “eye candy” experience. 

 

You don’t become Sea Island Resort by chance. This Southern gem has been charming guests for over 88 years so it’s safe to say they know a thing or two about visual appeal. Drawing on it’s long history, The Cloister has created a hauntingly beautiful atmosphere that sends chills up your spine, in the best way possible. From its loooong hallways lined with classically painted portraits to it’s “Knights of the Round Table” lobby, the whole property tells a perfectly scripted brand story.

             www.johncainphotography.com

            www.johncainphotography.com

 

Mother Nature – the original Visual Content Creator. From kicking off the Welcome Party under brilliant constellations, waking up to Technicolor rainbows, and dashing through the lightning and rain at the dessert party, Mother Nature certainly put on a show for us this year. A reminder to stop and look around us for true inspiration. 

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