November 2017 Issue

I’ll be the first to admit, it’s really hard taking your own advice to “put yourself out there.” Isn’t there enough digital chatter out there fighting for our attention and overwhelming us with a range of swirling emotions daily? Do I really want to add to the noise pollution? Is it worth the time commitment? Is anyone even listening? Why can’t I get Pink Floyd’s “Comfortably Numb” out of my head…?

Publishing the first Letter from the Editor was not a breezy task for this “don’t brag, don’t over-share, no one cares” cynical, GenX, New Yorker.  But, I knew it was time to follow another piece of solid advice, “You’re not growing unless you put yourself in a situation where you want to poop and puke at the same time.” Classy, right? (I’m going to get this hand painted on a rustic plank of wood for my kitchen...just kidding, I hate that shit.)

Here’s the thing; after I hit send and threw up in my mouth a little I began receiving actual responses.  Personal, thoughtful, congratulatory responses…and not just from my Mom! People started nodding they could hear me! (See what I did there?)  I had cut through the crap and connected with a crew of like-minded business owners.  

Let’s be real, it ain’t easy.  It takes strategy and planning and assurance to create “connection-worthy” content in an over-crowded marketplace. But if you build content that is true to your own brand “your people” will come.  Yes, I just said “build it, and they will come” ball!