photo: Tim Walker

photo: Tim Walker


Getting real means getting S.M.A.R.T.

Year after year we’re taught the recurring lesson that resolutions are regularly forfeited by February. Before you succumb to the fizzle, we’ll reveal a sure-fire method to turn your goals into royal outcomes. Break free from the cycle of suckers and set strategic S.M.A.R.T. (Specific, Measurable, Actionable, Realistic, Timely) goals you can feasibly achieve. 

Master the year ahead!
Let’s go from suckers to S.M.A.R.T.-ies
and go set your goals.


SUCKER: “I want brand recognition.” Does this sound like you? Its empowering to set goals to sharpen your brand, but a sucker makes them so dang broad you need the Hubble telescope to see them. 

SMARTY: Smart goal setting means defining specifics that can be actively worked from. A smarty says “I want to review the messaging of my brand and see how consistent it currently is.” 

SET IT: Analyzing your brand and identifying where to proceed puts you a few moves ahead toward reaching your goal. Let Editor’s Edge pinpoint where to move forward in a Toe Dip.


SUCKER: “I want to get over my posting paralysis” is sucker-talk because there aren’t any defined degrees of success.  

SMARTY: Going from sucker to smarty means defining clear success milestones. “I want to post four times a week to get over my paralysis” provides clear measurements to keep your pieces moving forward. 

SET IT: In our Content Consulting, we’ll check out your measurements (no ruler needed), define the right type of content for your brand’s message, and get you moving towards posting perfection.  


SUCKER: Getting more action for your business means setting clear game plans. Only a sucker would say “I want to stop spending so much time selling to lame-ass leads” because there’s no actionable strategy. 

SMARTY: “I want to target our exact clients by developing a brochure for my brand that speaks directly to them" outlines a legit move you can make to checkmate this goal. 

SET IT: If you set your sights on getting more business action, we're your no-fail pickup line. Editor’s Edge will work with you to break your services down into easily digestible concepts such as digital brochures, pricing pamphlets, and client on-boarding forms. Confidently present them to your ideal inquiry and you won’t be waiting long while they contemplate their next move. 


SUCKER: “I want to get next level luxury gigs.” The reality is, you can’t book Prada clients with JC Penny-level brand messaging. Daydreaming about a luxury wonderland for your business doesn’t make you a sucker, setting goals without realistic change does.  

SMARTY: “I want to develop a specific voice and style for my brand that exudes luxury” introduces realistic changes that’ll pull you out of the never-ending rabbit hole

SET IT: Want a brand fit for the Queen of Hearts? Editor’s Edge will work with you to develop your customized brand voice and style to check-mate competition and playing croquet with next level clients in no time. 


SUCKER: “I want to make more time to work on my business.” As business owners, we tend to be procrastinating perfectionists- so this is a pretty common goal. A sucker needs to realize that making more time for your business means effectively managing their time and staying accountable. 

SMARTY: “I will set two hours a month aside and only focus on sharpening my brand.” A clarified investment of your time is an investment in the growth of your brand and business. 

SET IT:  The hard part is holding yourself accountable. We tend to rank client work higher than our goalsleaving self-set business deadlines to deteriorate like melting clocks. Our Brand Coaching will strategically break your brand and business goals down into a prioritized and realistic timetable, with bi-weekly consult calls to keep your pawns moving forward.

In the end, our business goals give us the fuel we need to stay empowered and keep slaying the game. What separates suckers from smarties is setting them S.M.A.R.T. enough to achieve them and move on to bigger ones. If you’re ready for royalty, Editor’s Edge is the S.M.A.R.T. coach you need to make achieving your business and brand goals dummy-proof.

Set, match, win. 

Let Editor’s Edge set your S.M.A.R.T. goals  

with you in a 30-minute complimentary call.