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brand building

Gloves Off…It’s Training Day.

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Gloves Off…It’s Training Day.

photo: Fabio Barelt

photo: Fabio Barelt

GLOVES OFF…IT’S TRAINING DAY.

If you don’t fight for it, who will?

Last year was a match that made us wise, shine and ready to take on 2019. We have a new chance to forget about yesterday, reset the score, kick some *ss, and be healthier, wealthier, and wiser than ever. It’s time to become the reigning champ we know you are…so training camp begins now, in your great, big, beautiful today!

Knock last year out of the ring.
Health, wealth, and wisdom 
#gainz for 2019 begin now!

CLARITY

HEALTH: The hardest part of training for anything is that first realization it’s time to actually do it. We know it can feel overwhelming to start making big moves for your business, but gathering up the momentum to make that first jump in the ring is a very healthy and empowering decision- it means you’re ready to whoop some *ss!

WEALTH: Creating a wealth of wins for your business means asking yourself serious questions about the goals you want to set to rack ‘em up. The beloved (fictional) boxer Rocky Balboa once said that “every champion was once a contender that refused to give up.” If you’re a contender ready to become a champ, ask yourself “which idea is best?”, “where do I start?”, “how do I make it happen?” and other critical questions that show you’re not a quitter.

WISDOM: Now that you have the momentum to jump in the ring, and you’re asking all the right questions to start making moves, our 1C Consult can provide the gloves-off answers you need to jump-start your training with clarity.

STYLE

HEALTH: The health of your brand is only as good as the health and consistency of your style. If your brand seems to be rocking bell-bottoms from the seventies, a mullet from the eighties, and a scrunchy from the nineties, then your style might need to be straightened out.

WEALTH: We’re in the age of information, baby, which means that you have a wealth of resources all around you. Start by paying attention to what you and your clients are naturally drawn to, and go from there. Research different color palettes you like, inspirational images that speak to you, and photos from your real work that pump you up and remind you why you’re a champ.

WISDOM: Are you starting to see some trends and patterns? Now the real training begins. Our Brand Style Guide curates the best of (signature) images for your brand, identifies inspirational imagery to craft the mood of your brand’s persona, and ties them together with a complementary color palette, typeface and logo usage guide. Let’s retire the mix and match branding and develop a cohesive style that’s a sure winner.

VOICE

HEALTH: It’s unhealthy to mask your true fighting spirit, so stop being a punching bag just to conform with others and figure out what you’re really trying to say instead of padding it. 

WEALTH: There never seems to be a wealth of time, so, get into fighter’s stance and be real with your ideal clients. Winners speak freely and confidently because they know they fight for the good, and there’s no use in trying to please everyone. No matter what you say or do, there’s always someone who’ll retort with “why I oughtta...”

WISDOM: You and your target client are both training for the same thing: to be in the winner’s circle. This means that it’s time to cut the chitchat and have real, pre-match pep talks to share wisdom with each other. Our Brand Voice Guide will train you (and your team) to use your words and find your message in a way that your perfect client understands. Bonus, if you’re not someone who likes to declare themselves a winner, we can write up a bio for you.

CONTENT

HEALTH: Old, underperforming marketing materials aren’t healthy for your brand. The way clients are absorbing information and making purchasing decisions these days means it’s time to upgrade your marketing gear. 

WEALTH: “Curated Content” – it’s the buzzword that isn’t going anywhere. The branded content you put together can either bring in a wealth of new clients or knock you into last year. It's time to up your game with tailored brochures and streamlined proposal templates. 

WISDOM: Marketing materials need to pack a punch. They should communicate your brand visually and deliver relevant information quickly to your client. Our Custom Marketing Materials can break down your services into easily digestible concepts and turn them into branded assets (digital brochures, pricing pamphlets and client onboarding documents) to powerfully communicate your wealth of wisdom to your ideal clients. No more weak BS – just your clear and simple brand message.


ACTION

HEALTH: It’s a new year, which means it’s a fresh start to form healthy habits. So, put your dukes up and kick the habit of procrastination once and for all.

WEALTH: The proven method for this one is to do some solid goal setting which can then become an actual game plan. Bust out the pen and paper and take the time to establish a wealth of priorities. Write down other toxic habits you may have that could be an interference to your business and to you becoming your most bad *ss self.

WISDOM: Training to take your business the distance as a solo entrepreneur can be a tough fight. Queue Creative Coaching! With our unique wisdom we’ll take your business goals and work them into an actionable game plan. Plus, our bi-monthly consult calls will keep you on track (ahem, accountable) toward your biggest wins yet.

You have a whole new year with a wealth of chances to make healthy decisions. Make your wisest decision of the year and let us train your brand to kick *ss, take names, and go the distance toward making 2019 a big win for your business.

Gloves off - time to wise to the top.

Schedule your 30-minute complimentary consult,

and let Editor’s Edge train your brand to win! 🙌

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Waiting in the wings? It's time to flip the script.

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Waiting in the wings? It's time to flip the script.

photo: unknown

photo: unknown

WAITING IN THE WINGS?

It’s time to flip the script, darling; they’re ready for you.

Although you may not have hit everything on your to-do list this past year, we hope you still give yourself a much deserved fist-bump for keeping your business alive. The curtains are finally closing on what felt like a long year, and now that we’re in the final days of December, let's look ahead at tomorrow so you can confidently tackle what the universe may have in store for your business this upcoming year. So pour yourself an eggnog (give it a little spike) and let’s flashback to the yesterdays of 2018 and use them to set the stage for the badass tomorrows of 2019.

Get pumped. 2018 was just your dress rehearsal.

These 7 questions
will use your hits (and flops) of 2018
to write your award winning story of 2019.

1.

YESTERDAY: Let’s dive right in, what was your biggest f*ck up of the year?

TOMORROW: No one expects you to be perfect (except for yourself because you’re a type-A entrepreneur), but the important thing is learning from your not-so-perfect past decisions. Take some time to forecast what might be thrown your way this year and think of different ways you can be more prepared to handle it. Just remember, not everything follows the script, so take it like a champ and use every past lesson to improvise your best outcomes this year. 

2.

YESTERDAY: We don’t necessarily condone playing favorites, but who was your fave client this year?

TOMORROW: They get you, they let you do your thang, and you even enjoyed some laughs (and cocktails) along the way. How can you create the same connection with future clients? Think ahead –where can you find similar clients and how can you remain tight with your current ones? It’ll make working with all your clients in the upcoming year a breeze.

3.

YESTERDAY: Which leads us to our next question- for every kickass client, there’s always a villain. What villainous client was a thorn in your side this year?

TOMORROW: Every rose has its thorn, so for every sweetheart client you have, every now and then you’ll probably get a prick– and you might have even known that before you begrudgingly agreed to work together. In the upcoming year, try to avoid working with these wicked characters. Why let them stress you out more than you already are? Listen to your gut and to stop catering to villainous clients. They don’t deserve a call back.

4.

YESTERDAY: We know you upped your social game in 2018, so what was your top performing post of the year?

TOMORROW: Your social notifications blew up your phone, so let’s keep it going in 2019! Create similar, or even repost (but don’t overdo it), the most engaging content to your top social channels. Keep an eye on the ones that rake in a lot of engagement and keep them coming. Give the people what they want. 


5.

YESTERDAY: We’re all balancing a bunch of different services at once, but which specific services/products of yours did the best?

TOMORROW: Crunching the books at the end of the year, you know which services and products were your shining stars, and which ones had the crickets in the background. In the new year, continue to rock the star seller, and if there’s something you just don’t want to do anymore, cut it from the script.

6.

YESTERDAY: Teamwork makes the dream work, who was the star performer on your team this year?

TOMORROW: Getting the right people in the right places is crucial for making big moves in 2019. Again, we don’t condone playing favorites, but let’s be honest- that all-star performer made your life a lot easier. How can you take their process and skills and spread it to the whole team, while also empowering your star to stay motivated? Turn your leadership critical thinking knob up to ten and figure out how you can get your entire cast pumped to take 2019 to new levels.

7.

YESTERDAY: They like you, they really like you! What was the biggest compliment you received (from clients or otherwise) this year?

TOMORROW: Alright, grab another spiked eggnog because we’re willing to guarantee your clients and colleagues raved about your performance in 2018. Soak up those star ratings and flesh out what was specifically written in those reviews. Make notes and build on those accolades for your encore performance filled with slow-claps, round of applauses, and standing ovations in 2019.   

If these 7 questions are empowering you to rewrite your script and make your business bigger, better, and more action-packed than ever before, Editor’s Edge will get your a** up out of the crowd and elevate your brand to be the main character, the big star, the Oscar-award winner in your great, big, beautiful tomorrow!

Lights are dimmed, music is started, everyone’s in their seat...it’s time for opening act of 2019. Do you know your way to center stage?

Want no less than a
five-star performance in 2019?

Schedule your complimentary
30 minute consult with Editor’s Edge.
It’s almost last call, seats are going fast!

 📩

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A STAR ISN’T JUST BORN, IT’S BUILT.

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A STAR ISN’T JUST BORN, IT’S BUILT.

photo: Annie Leibovitz

photo: Annie Leibovitz

A STAR ISN’T JUST BORN, IT’S BUILT.

Ever heard of Stephanie Germanotta? Maybe.
Ever heard of Lady Gaga? Definitely!

Guess what…they are one and the same. Lady Gaga’s wild success story is not just the result of her incredible song and dance talent, but also a tale of branding. While she may have been born a star, her star power was systemically built. Gaga leveraged her character from the stage, social media and the big screen to fiercely break out from the crowd and carve a niche for herself all while connecting emotionally to develop a genuine bond with her audience (loyal clients that flock to theaters and buy her albums.) That is the power of a star brand!

“Don't you ever let a soul in the world tell you that you can't be exactly who you are.” – Lady Gaga

So, how do you build a Gaga star-power brand? Well, let’s start with grasping what a brand is and what it isn’t… A brand is essentially the well-defined soul of your business, not just a sleek logo or trendy website. It’s the full Mother Monster that includes your brand voice, cohesive visual style and a clear understanding of your ideal client coming together to form your unique position in your industry. 

Butterflies in your stomach wondering "Is my business ready to become a brand? Am ready to take that leap?” The answer is HELL YES! Put on your “Poker Face,” step out on stage and make that “Money Honey!” Here are seven signs you are ready to headline your brand in your industry.

7 SIGNS TO KNOW
YOU’RE READY TO
TAKE CENTER STAGE

1. YOU’VE BEEN HUSTLING FOR 5-10 YEARS (OR MORE)

You’ve pounded the pavement, been through the wringer and from that, you’ve made adjustments, established processes and have a general workflow in place (even if that means color-coded post-its on your desk). It’s been the “Perfect Illusion” but you’re ready for more.

2. YOUR BUSINESS IS PLATEAUING

The beginning of the ride was up and down, then there was a steep incline in business (which rocked!), and now it’s still all good, but it’s also all the same. If you’re feeling stuck on the carousel, it’s a good sign it’s time to sink your “Teeth” into a brand refresh and rise your star to a new level.

3. YOU L-O-V-E YOUR CLIENTS

The spark is real and your clients are “Dope!” They inspire you. You want to spend more time with them. And honestly, they keep asking you to do more stuff for them anyway so why not make it a win-win situation? (read: sell clients more services and products.) 

4. YOU’RE O-V-E-R YOUR CLIENTS

“Bitch Don’t Kill My Vibe.” Your clients are draining you and the spark has flickered out. Feeling underwhelmed by inquiries and disenchanting leads, you’re definitely ready to find new clients. You desperately want to swipe right on the kind that recognize your amazing talents and make you feel badass again.


5. YOU’RE READY TO MAKE BANK

“Hello, Hello!” Charge. What. You’re. Worth. It’s time. You’ve put in the hours to learn your craft, honed your niche but still not charging what you know you’re worth. The trick is making sure your brand backs up your perceived worth with potential clients to support your pricing. Honestly, you could be only a few tweaks away from earning your dream income.

6. YOU ARE SICK OF BEING UNDERCUT BY THE UP & COMERS

It's bullsh*t. You’re wiser, better and not going anywhere. You’ve got killer systems, established clout and you’re in it to win it. It’s time to take a stand and refocus the spotlight on your business. You already have a “Million Reasons” for clients to book you, the next step is being sure your brand is up to date showcasing your services in a way that is undeniable. You think Gaga would let someone take her spot? Absolutely, not! It’s time to take it to the EDGE!

7. YOU’RE READY TO WORK “ON” YOUR BUSINESS NOT JUST “IN” YOUR BUSINESS

You’re the boss/the brains/the creative and you’re finally at a place where you can really embrace that. Your team is fab, your systems flow (mostly) and now you can take a step back, look at the bigger picture and do the top-level dreaming & decision-making to get there. Our businesses are a “Love Game” of give and take. Too often they just take, take, take our time and our energy but now is the moment for you to give yourself the business you truly earned and deserve. It’s easier than you may think...

Scored high on the list and asking what does it take to make your brand fierce AF? Answer: A solid foundation and a “Goody Goody” glam squad to help you shine. Editor’s Edge develops and defines your Brand’s Style and Voice with our customized guides. Supply your team with the internal tools required to present a cohesive image and voice. Together, we’ll systemically lay the groundwork to strengthen your brand, knock out the competition and attract your fan club. It’s "You and I", baby… We’re here for you. No judgments. Just mad support.

“JUST DANCE” 

over to your screen of choice and 
schedule a free brainstorming session on the “Telephone."
(…even better if you can get Beyoncé on the line too!)
 📩

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Cozy, Content, and Feeling Guilty?

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Cozy, Content, and Feeling Guilty?

photo: unknown

photo: unknown

COZY, CONTENT, AND FEELING GUILTY?

Wrap a towel around yourself and get over it.

As you stare happily out onto the sea with the summer sun on your skin, you might be wondering, “Is my business where I want it to be?” Fair question. It’s important to hit pause and check in. Once you realize that yes, you’re right where you want to be, don’t start feeling guilty! Just remember… 

Happiness is where you are.
 

Now it’s not all smooth sailing & coconut trees - you have to be honest with yourself. But in doing so, don’t lose sight of what’s important to you. For some that may mean choosing not to expand into the national “luxury market” when the local “lovely market” feels just right. For others, the hard-knock hustle is what makes it all worthwhile. Wherever you fall, don’t apologize for knowing what you want instead of conforming to everyone else’s definition of “success.” 

Buuuut let’s not forget, “comfort is the enemy of progress,” so don’t get too snug too soon. Do settle into your business skin (that’s how authentic brands are made); don’t settle for status quo when the newbies come to your market (that’s how companies get forgotten). Stay on your toes! Keep a pulse on your market and a continuous focus on your business (not just in the day to day) to hold on to your slice of happiness. Editor’s Edge can refine your brandtarget your ideal clients and make sure your voice stands out above the industry chatter to keep you at the top of your game. 

Once you discover your professional sweet spot add in your personal goals to build your business around the life you want to be living. Whether that means being on the road most weekends of the year or absolutely not living out of a suitcase, define specifically what your #bestlife looks like.  Now put business and pleasure together, flip it and reverse it to map out your road to cozy contentment. 

Want to kick back guilt free as soon as possible? 

 

We can get you there. 
Let’s get cozy!

 

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Are you feelin' yourself?

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Are you feelin' yourself?

photo: Ellen von Unwerth

photo: Ellen von Unwerth

ARE YOU FEELIN’ YOUR (BUSINESS) SELF?

...or is it time to express yourself?

We know that when it comes to your business there’s an internal struggle between fitting in and letting your bright light shine. Sometimes we follow trends hoping they’ll bring us clients, or say yes to certain (free) projects eager to fall in with the “right crowd,” all while neglecting our real beliefs. Well, guess what? It’s time to call bullsh*t on yourself and get real. Break the mold, show your true colors within your brand and the rest (i.e. the right clients) will follow.
 

Here are 5 things to ask yourself
to uncover your kick-ass self

1.

ASK YOURSELF: Does looking at my branding make me throw up in my mouth a little?

EXPRESS YOURSELF: We won’t hold it against you if you made some long-ago decisions based on what was trending at the time, but you’ve moved past that now. Discover the brand style that really represents your work while also setting you apart from the crowd. It’s OK to skip the script font if you’re more of a san-serif person. In short, don’t just do what everyone else is doing.

2.

ASK YOURSELF: Are there services I provide that I’ve come to hate?

EXPRESS YOURSELF: Just like everything else in the world, businesses evolve over time. Congratulations on growing your brand, that’s amazing! It’s also nothing to feel guilty about. Older clients and professional acquaintances may have gotten used to whatever xyz service you started with but it’s time to kick those to the curb if you’re #overit.

3.

ASK YOURSELF: Does my social media look like a familiar collection of “pretty things?

EXPRESS YOURSELF: If you feel like you’ve seen-that-somewhere-before, then it’s because you’ve probably seen-that-somewhere-before. While it’s great to affirm how on-trend and with-the-times you are, it’s even better to flex your creative muscle and show potential clients what’s really going on in that beautiful mind of yours. After all, isn’t that why they would want to book you in the first place?

4.

ASK YOURSELF: Do I resonate with the industry professionals I’m mingling with?

EXPRESS YOURSELF: Finding your "in-crowd" can be hard but not impossible Here’s the trick, you’ve got to unapologetically be yourself. Yes it’s cliché, but it’s also true. Swallow the self-conscious feelings (literally everyone is awkward here), drop your guard, and look around the room. We bet you’ll find that “your people” were all around you the whole time.

5.

ASK YOURSELF: Who am I really speaking to?

EXPRESS YOURSELF: Make sure what you’re saying isn’t landing on deaf ears. Go beyond basic demographics, dig into details to understand your dream clients and have a real conversation about the specific things that matter to them. Remember, when you speak to everyone, you speak to no one.

The journey to uncovering your inner badass can be tricky. So if some of these questions prompted a couple more questions, don’t fret.

 

We’re really good at helping
you express yourself.
Ask away!

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WTF does that mean: Buzzword Breakdown

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WTF does that mean: Buzzword Breakdown

photo: unknown

photo: unknown

IT’S A BUZZWORD BREAKDOWN, YO!

We’re about to cut this one up seven times.

Bzz, bzz, bzz…sometimes the sound of trendy buzzwords is enough to have you reaching for the noise-cancelling headphones. We hear you! We’ll be the first to admit that we’re guilty of using the jargon (sorry!) and even roll our eyes at ourselves sometimes. –Scraaatch- We’re here to spin the top seven buzzwords our way so that they make sense for you.

 

Ready to take it to the bridge?

 

1. BRAND

WTF DOES IT MEAN:  A targeted brand is what separates the big dogs in the overcrowded marketplace. The synergy of a cohesive visual style and unique brand voice makes a brand recognizable (in under 3 seconds) and memorable. 

WHAT IT’S GOOD FOR: It’s that clear understanding of brand that gives you the leverage to target and connect emotionally with your ideal client – leading to major $$. 

WHEN TO USE IT: When you know you’re ready to step up your game by turning your small business into a full-fledged brand.

 

2. CONTENT

WTF DOES IT MEAN:  Content is information packaged in a way (imagery, social media, newsletters, video etc.) that is used to tell a story, portray emotion, explain ideas and connect with people.

WHAT IT’S GOOD FOR: Whether you’re posting to Instagram or putting together your digital marketing materials (i.e. services brochure, online bio, etc.) you’re content is educating potential clients.

WHEN TO USE IT: To create a connection with your target client that convinces them you’re the right person for their unique needs.

 

3. CURATE

WTF DOES IT MEAN: To curate means to sift through an assortment of similar things, select the best and organize for presentation. 

WHAT IT’S GOOD FOR: Cutting through the crap to create a cohesive brand (and consistent content) that reaches clients in less than 3 seconds. 

WHEN TO USE IT:  In the context of building your business, you would curate your website galleries to feature the work that you want to be booking while removing the work that you’re moving away from…like Mason jar weddings, if that’s not your jam.

 

4. IDEAL CLIENT

WTF DOES IT MEAN:  An ideal client is someone who you’ve qualified as most likely to benefit from (and purchase) your services and products. 

WHAT IT’S GOOD FOR:  Working with clients that you actually like – cheers to that!

WHEN TO USE IT: Once you outline hyper-specific qualities about your ideal client, such as where they shop, what their favorite TV shows are, where they want to vacation next, you can target them with content that is certain to resonate.  

 

5. CREATIVE DIRECTION

WTF DOES IT MEAN:  Creative direction is the act of guiding the overall concept for a project. This could be anything from overseeing the design for a website to physically being on set at a photo shoot.

WHAT IT’S GOOD FOR: A great creative director takes a holistic approach to each project to make sure it’s cohesive across all channels, maintains brand taste levels and elevates the team while keeping client goals in mind the entire time.

WHEN TO USE IT: To direct a brand’s vision and goals turning them into reality with style (while removing that whole stress element from the project).

 

6. SIGNATURE IMAGES

WTF DOES IT MEAN:  Signature images are the visual calling card to your brand. They should be images you share repeatedly because they represent the type of work that you want to be doing. 

WHAT IT’S GOOD FOR: Using signature images consistently and repeatedly will
allow potential clients to recognize your brand immediately.

WHEN TO USE IT: When you want to visually define your brand. Remember, what you put out there is what you get back.

 

7. INFLUENCER

WTF DOES IT MEAN:  An influencer is a person who has a guiding affect on the purchasing decisions of others. Based on a relationship of trust, often built through social media, influencers are looked to for their “expertise” on certain topics.

WHAT IT’S GOOD FOR: Businesses and brands collaborate with influencers to promote their products and services in a more authentic manner; it should feel like a friend is recommending it. 

WHEN TO USE IT: Getting an invite to that next fomo-inducing FAM trip.

 

MASH-UP BONUS: STRATEGY

Add to the end of just about anything to make it a SUPER buzzword. 💪🏻 

For example: social media strategy, content strategy, email strategy, or mid-week
survival cocktail strategy.

Feelin’ like mixing things up?
LET’S GET DOWN

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